Singapore Tourism Board Is Turning Tour Guides into Tech Superstars

The Singapore Tourism Board wants to completely change the nature of the tourism industry in the future. This means that travellers now want digital experiences, sustainable travel and personalised service, not just places to visit or stay.

That is why Singapore Tourism Board wants its workforce to be not only large in numbers but also equipped with new skills and technically competent. In this, Singapore wants to become a tourism hub which has all three – quality technology and experience.

Even during the Covid-19 pandemic, Singapore’s tourist numbers fell by 90%, resulting in losses for many hotels, airlines, and tour agencies.

Due to shortage of employees, many people in Singapore left their jobs and started working in other sectors.

Changing tourist expectations are driving travelers to seek digital and contactless services.

Due to a sharp decline in revenue, businesses are facing difficulties in staying afloat.

Now Singapore Tourism Board wants to strengthen the industry again by fixing these challenges.

The Singapore government also wants the youth to get economic opportunities in this sector and make it a long-term career. This doesn’t mean that foreign talent hasn’t been excluded as well – especially in areas that require specialized skills such as technology, design or international marketing.

It is not just giving importance to technology but also to human experience. That’s why STB is preparing its employees with training programs that develop both digital and human skills.

Tourism already contributes around 4-5% of GDP to Singapore’s economy. If the workforce becomes more skilled and modern, tourism can bring in more foreign exchange, which will also increase local income. This will not only increase GDP but will also strengthen Singapore Tourism Board global tourism brand value.